I find the main difference between the two is the consistency of the product. I would recommend both, but would say go with Bobbi Brown if the you have the money to do so. Gel eyeliners are great to play around with as you can smudge them or really get a nice straight edge. I find the easy to work with and super easy to correct. To get the best effect with gel eyeliners is to use a small angled brush. In order to get the products off use a eye makeup remover to remove products off the eyelids.I used MAC Brush 208 to apply the liner and applied it the upper lash line as well as to the outer corner of my lower lash line to create a more 'seductive' look.
I did wing it out a little bit but not significantly, as I was attempting to get a subtle daytime look with eyeliner and one shade of eyeshadow. My eyeliner was a bit thinner because of the daytime look. Thickness of eyeliner completely depends on the shape and size of your eyes. If you have smaller eyes, make sure you keep your eyeliner thinner, otherwise it looks like eyeliner is taking over your eye. This way you keep the eye from looking any smaller than they already are. Larger eyes can pull of a thicker eyeliner as they have the room to do so.
Let me recommend- don't just stick to black! Try out other colors! I own navy, greens, purples, golds, and silvers. If you have lighter skin, even try using a brown eyeliner. Sometimes black looks too dramatic for the daytime, so take it down a notch with a brown or charcoal. Let me know how it goes, and please feel free to make comments or ask questions.

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